Thousand
of events are coming! From the 9th untill the 14th, Milan will be packed full of architects, fashion insiders, design lovers, DJs,
hipsters and normal-people-that-just-try-to-find-out-what-the-hell-is-going-on!
Honestly,
it is completely not easy to select what to do during the most interesting week
of the year, so I want to be your personal guide.
For
sure, if you are a designer or, at least a designer student, or if you are totally in love with design, you have to go to Fiera Milano City. It will be a
real nightmare, because:
-
it is ALWAYS too crowded,
-
you will pass ALLLOT of time stuck in line,
-
it is extended for a HUGE area, that's why you will walk non-stop for
kilometers and your feet will bleed,
BUT,
most important, at the end of the day, you will be overjoyed and full of ideas
for future projects (or just to furnish your living room, since it's so damn
cheesy!). Btw, if you feel strong enough to go there, do not miss "I wood
like...", an interesting lab in which they will show you how wood is
processed, from the raw material to the finished product.
If
you are a food lover, do not miss "Food & Design". During this
special event, you can have the opportunity to taste some innovative food
creations done by the best Chefs. Just to give some example, you can taste the
exquisite spicy cous cous with aromatic herbals, apricots and pumpkins done by
Alice Delcourt (from "Erba Brusca", the restaurant where I tasted the
best hamburger of my life) or a very special focaccia di Recco done with raw beef.
Remember, you can taste all for free, but you need to register here: http://atcasa.corriere.it/Speciali/food-design/homepage.shtml
Then,
let's move to Tortona district! So, first of all, I suggest a quick visit to
the new exposition area of Fondazione Arnaldo Pomodoro, that will open
tomorrow, 9th April. The opening will take place in Via Vigevano 9 at 16h:
Then,
let's go to Superstudio Più, a temporary museum for new design. 10,000 square
meters of exhibition space, wi-fi everywhere and, for this 2013 edition,
starred dinner with Fabio Baldassarre from Unico restaurant in Milan.
Use
this link to register to the event: http://www.superstudiogroup.com/e/625/news/register-online.html
and
book here your exclusive food experience at Dada Cafè: http://www.superstudiogroup.com/e/626/news/starred-dinner-at-superstudio.html
Then,
again, let's walk in Via Tortona, let's visit all the design spaces, let's buy
a special vase done by a swedish archistar or a new pair of jelly shoes at
Melissa's store, let's buy a piece of furniture online while you are visiting
Opificio 31 ("eBay Living" event, Via Tortona 31), let's get
some drinks, for example at God Save The Food. Because of the Design Week, they
will offer a special menu:
The
12th of April is "Brera Design Night", which means that the most of
the design stores in Brera district will stay open till late. I'm talking
about: Agape12, Black Tie, Brix, Code + Salamanca Design & Co, Dedar +
Hermès, Designjunction, Lomography Gallery Store Milan and much more. Allot of
people, music and special events are expected.
If
you feel a bit intellectual during this days, you need to take a sit at the
conference: "Fare artigianale, pensare industriale". On Saturday 12th
April, the conference will take place at Triennale di Milano at 12 h.
In
Triennale you will also have the chance to see the exposition "Fare è
pensare" about Pierluigi Ghianda, concerning the woodworking art. He is a
great ebonist and he supported the work of great designers, such as Gio Ponti,
Gae Aulenti and Castiglioni's brothers.
Tuesday
9th April, at 10 h, Università degli Studi di Milano: Steven Holl presents the
lectio magistralis entitled "Time Light". Do not miss it.
If
you have the time, walk down Via Montenapoleone. If you will be careful enough,
you will notice that, behind all that fashion clothes and sexy shoes, there
will be also a design installation waiting for you. Be ready with your iPhone,
so that you will be the first instagram photographer of the day!
While
you are in the central area of Milan, take one hour to go to Rinascente, where
you can admire "Afrofuture", the event that will show you an other
side of this continent, through its design. From Tuestay until Sunday.
If
you are a festival fan, Design Week is made for you: every single night more
than one concert will take place. Yes, there are some free events, but in my
opinion is much better to pay and get the best party in town, since there will
be really big names at Franco Parenti Theater. I'm talking about Woodkid, Mos
Def, John Talabot, Villalobos... People, let's make some noise!
Take
a look even to the complete program of Elita Festival and, expecially, enjoy
the Q21 and Tunnel's schedule.
And,
if you would like to rest on Sunday, why don't you go to a relaxing classical
concert at Società Umanitaria?
Considering
how much kilometers you will walk this days, enjoy this Instagram.
 |
| Walking Class, Milan |
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